Key points
- A review should rate the product on whose page it appears. If it clearly describes a different product, it violates the guidelines.
- If the wrong item was delivered, the review rates the delivery, not your product. That is also a reason to report it.
- Evidence is what counts: show which detail in the review does not match your product.
Typical cases
- Mix-up: The review mentions features your product does not have, such as a power adapter, a color or a size that does not exist.
- Different brand: The review talks about a product made by another manufacturer.
- Wrong item delivered: The buyer received a different item and is reviewing that one.
- Wrongly merged: Reviews of another product appear because listings were incorrectly linked as variations.
What the guidelines say
Amazon expects a review to rate the product it was written for. Comments about other products, about shipping or about the seller do not belong in a product review. That is why such reviews can be challenged via “Report abuse,” even if no law has been broken.
Special case: variations
For products with variations, such as different colors or sizes, Amazon often shows the reviews together. A review of the blue variation on the page of the red one is therefore not an error. It is different if listings were merged that are not variations of the same product. You can correct this through catalog management in Seller Central; the reviews will then appear with the right product again.
How to document your case
- Quote the passage that does not match, word for word.
- State what your product is actually like, for example by referring to the product description or photos.
- For items delivered by mistake: check your records for the order, if you ship orders yourself.
If, on top of that, the review makes a false claim, for example that the product is a counterfeit, it may also contain a false statement of fact. Read more in our guide False statements of fact.
How AMZDelete helps
When you place your order, you can indicate that a review concerns a different product and what does not match. Our partner law firm checks the case and reports it to Amazon through the appropriate channel. You only pay if the review is removed afterwards.
Frequently asked questions
What if Amazon itself delivered the wrong item?
Then the review rates the delivery, not your product. That is a guideline violation and can be reported.
Is it enough if only part of the review does not match?
That depends on the rest. If the review also describes a genuine experience with your product, it usually stays up. The law firm checks this case by case.
This guide gives a general overview and does not replace a legal review of your individual case. At AMZDelete, our partner law firm checks whether a review can be challenged.